If the title of this piece is a statement of the obvious to you, that’s great. If not, bear with me, and I’ll show you what I mean.
Suppose you’re selling your house. If market conditions are such that houses are not selling immediately, perhaps you’ll have to do so many times. Conversation skills are very important in this kind of situation, because they can help your prospective buyers imagine themselves living in your house, having a wonderful life.
You can achieve that by making them feel relaxed, to feel that there’s an atmosphere of warmth about your home.
Imagine it’s you that wants to buy a house, and you look around three houses. They are identical in price, location, condition, everything. Even the decoration is the same.
In the first house, the owner, who is a very nice person, feels to you shy and awkward. It’s as if you were meeting a tax official. Their conversation skills are confined to simply showing you to each room, then delivering dates and statistics about facts on repairs, improvements they have made, and the date the house was built.
In house number two, the owner simply tells you to wander around, and then ask them questions at the end. When you do, there’s a chat, but nothing special, and again, you feel like you’ve intruded.
In house number three, the owners make an effort. They greet you warmly, welcome you to their home, they tell you why they are selling, and let you know they’ve had a great time living in this house, and will be sorry to go. They show you round each room, and making jokes about what the teenage children have done to the place. They tell you that they’ve found the kitchen perfect for their needs, they ask you about your circumstances. They make you feel like this home will fit your needs.
Then they show you the outside, and tell you about evenings and barbecues they’ve had there.
They may even ask you if you’d like a drink, and invite you to sit down if the conversation lasts longer than a few minutes.
Now, if all three houses were equal which do you most want to buy? Most people would probably go for house number three. Not because the buyers liked the house more, though it would feel that way to them, but because they liked the owners more. And tall the sellers did was make the buyers feel good by using basic conversation skills.
There are other situations you may find yourself in where conversation skills can make a difference, but you wouldn’t actually say you were having a conversation. A classic example is in job interviews.
In short, the point of this set of conversation tips is that good conversation skills will help you get more out of life, and sometimes make life easier for you, without you realising it.